Danza del Corazón is a guided dance meditation practice rooted in intention, emotional release, and connection. Blending movement, breathwork, music, and group dynamics, the practice creates a safe and inclusive space for self-expression and inner exploration. The name, meaning Dance of the Heart in Spanish, reflects its soulful essence and the rhythmic pulse of embodied presence.
Danza del Corazón needed a brand identity that could express the emotional and spiritual depth of the practice while feeling approachable and grounded. The goal was to attract a conscious audience seeking balance between movement, mindfulness, and transformation—through a visual language that feels alive, symbolic, and harmonious.
Following an in-depth questionnaire, I developed two distinct moodboards and creative directions. The chosen path centered around geometric harmony, organic flow, and the symbolism of the four elements—earth, water, fire, and air. Drawing from visual cues in dance, sacred geometry, and the natural world, the design evolved to reflect softness, intention, and unity.
The brand identity features a dynamic logo system inspired by the rhythm of the heart and the cyclical nature of movement. The logomark merges the four elements through smooth, symmetrical lines, while the condensed wordmark adds structure and energy. A refined combination of serif and soft sans-serif typography brings warmth and elegance, while the color palette grounds the brand in deep navy and vibrant red—symbolizing passion, transformation, and calm.
The identity system includes:
A primary logo, logomark, secondary logo, and wordmark
A symbolic brand pattern with the 5 elements
Custom brand colors rooted in nature and contrast
Elegant typography that balances clarity and emotion
Photography direction emphasizing motion, emotion, and flow
The result is a cohesive, soulful brand that honors both movement and stillness—creating a visual presence that resonates with the heart.
Copyright © 2024
Albena Design