Matcha Bliss is a dynamic, health-conscious brand on a mission to make matcha enjoyable for everyone. With an ever-expanding range of products, from vibrant matcha lattes and snacks to matcha-infused beauty products, Matcha Bliss celebrates the natural energy and wellness benefits of matcha while appealing to a modern, playful audience /passion project created for my YouTube channel./
Matcha Bliss needed an identity that radiates its joyful, modern spirit and commitment to sustainability while appealing to diverse, health-focused consumers.
Research into the brand’s audience informed a design that balances playful energy with clean, contemporary visuals inspired by matcha’s vibrant hues.
The visual identity captures Matcha Bliss’s lively essence, with a versatile, modern logo that shines across packaging and social media, reinforcing its commitment to joyful, sustainable living.
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Albena Design