Spice Route is an innovative e-commerce business dedicated to bringing the colorful and diverse world of spices right to your doorstep. Sourcing their spices directly from farmers across the globe, they take pride in ensuring premium quality and promoting fair trade practices /passion project created for my YouTube channel./
The brand needed a visual identity that reflected its adventurous spirit, authenticity, and diversity, while appealing to food enthusiasts. It had to stand out and resonate with a diverse audience.
I researched the brand’s audience and competitors, then collaborated with the brand to understand its values. I developed design concepts using bold typography, vibrant colors, and cultural motifs to capture the brand’s spirit.
The final design reflected the brand’s adventurous and authentic essence, resonating with its target audience. The cohesive, vibrant identity now effectively communicates the brand’s passion for enriching culinary journeys.