Vibes is an e-commerce boutique candle business focusing on hand-crafted candles with unusual, quirky scents. Their target audience is Gen Z, who appreciate unique, artisanal products and use them to elevate their mood or add fun to their day.

My role as a brand designer was to create a youthful, fun, modern, and edgy logo that resonates with Gen Z, and stands out on our website, social media, packaging, and marketing materials.

This project was selected to be featured in The Best E-Commerce Logo Designs by DesignRush, a platform known for promoting the Best Logo Design Awards.