Brand Design Project

Vibes

Vibes is an e-commerce boutique candle business focusing on hand-crafted candles with unusual, quirky scents. Their target audience is Gen Z, who appreciate unique, artisanal products and use them to elevate their mood or add fun to their day /passion project created for my YouTube channel./

This project was selected to be featured in The Best E-Commerce Logo Designs by DesignRush, a platform known for promoting the Best Logo Design Awards.

Vibes needed a modern, fun, and edgy logo to appeal to Gen Z. The design had to stand out across digital platforms, packaging, and marketing while reflecting the brand’s artisanal uniqueness.

Research into Gen Z trends and preferences informed the development of a bold, vibrant logo. The design combined modern typography and edgy elements, ensuring it would stand out while being versatile enough to maintain its impact across various brand touchpoints.

The final logo captured the brand’s playful, artisanal essence, appealing to Gen Z’s desire for unique, mood-enhancing products. It functioned effectively across all platforms, offering both consistency and adaptability in conveying the brand’s identity.